Busha is one of Africa’s leading licensed digital asset and treasury infrastructure platforms, serving over 900,000 users and powering more than $3 billion in transactions across Nigeria and Kenya. Whether it's crypto trading, payments, or cross-border settlements, we build the tools that help individuals and businesses move value across borders faster and smarter.

As Business Operations Manager at Busha, I orchestrate comprehensive growth strategies that bridge the intersection of fintech innovation and African market expansion. My role encompasses cross-functional leadership, where I partner with Operations, Data, and Product teams to streamline cryptocurrency settlements and payment flows for enterprise clients across Energy, Logistics, and Manufacturing sectors throughout East and West Africa. Through data-driven lifecycle marketing and sophisticated retargeting strategies, I've successfully reduced customer churn while driving sustained in-app engagement. My strategic oversight extends to content localisation that resonates across diverse African markets, securing pivotal partnerships spanning KYC processes, user onboarding, and local banking rails that accelerate market penetration. Beyond operational excellence, I've established Busha's thought leadership presence in East African crypto regulation, contributing to policy dialogue including Kenya's VASP Bill provisions, while simultaneously building grassroots adoption through our Campus Ambassador Program and creator network of 1,000+ influencers that delivered over 10,000 downloads and 1.5 million views during our Kenya market entry.